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If you’ve struggled to grow your brand’s social presence, you’re definitely not alone.
The struggle to attract consumers who are spending more time on social media is currently fierce across all industries. Building your brand's presence while separating out from the competition seems even more challenging when you consider the new wave of networks, larger expectations from followers, and these factors together.
In this article, we lay down some of the most prevalent social media marketing issues that brands are now dealing with and we'll connect you with helpful next steps that can help you overcome each obstacle.
1. Differentiating oneself from established social competitors.
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Most industries are crowded with competition. From legacy brands to established players in your industry, staking your claim as an up-and-coming company is difficult.
However, one should keep in mind that Instead of stressing over others' identities and communities, you should put more effort into developing your own. It's simple to be weighed down in comparing follower counts and engagement rates, but doing so is unhealthy for both you and your followers.
In tackling this certain challenge, it is crucial to building your primary promotional strategy around engaging customers, activating employees to boost your brand’s content and reach beyond your own account, and of course, developing a distinct brand voice.
2. Falling engagement rates and fewer post interactions.
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It's no secret that organic social media engagement has been declining.
You are essentially competing for the attention of clients and followers on a network with more people and companies. Consequently, while the issue of declining interaction previously just affected Facebook and Twitter, the development is now affecting brands on other platforms like Instagram.
We can only think of a few solutions to this problem: (1) Examine your best-performing content to see what generates the most comments (look for connections between these posts), (2) Put your attention to material that appeals to your existing audience, consumers, and followers (user-generated content campaigns, question-based content, and responding to shout-outs and comments are a few examples of this), and (3) as a strategy to increase your reach and brand mentions, think about cooperating with influencers and businesses.
3. Running out of Creative Content Ideas.
